Service Undertaken

Market Entry Strategies, NPD & Project Feasibility Analysis
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Management Contracts & Franchising
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Organisation Reviews, Re-organisation & Restructuring
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Marketing Planning & Marcomms
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Instituto de Turismo de Portugal

Portugal has a rich tourist heritage, but operates in an increasingly competitive market. This government department wanted to understand perceptions and attitudes towards the Portuguese tourist product, as well as conditions and trends in key source markets. Salon lead a sizeable team, regularly reporting back from a number of European source markets – itself logistically challenging – and made recommendations for evolving developing new tourism offers.

Market Entry Strategies, NPD & Project Feasibility Analysis

Proper planning and a well-defined market entry strategy based on in-depth market knowledge allows our clients to focus their efforts and resources on those opportunities that offer the greatest returns with the lowest risk. And where new products/concepts are required, you’ll find us creative as well as highly numerate and solid partners to help you deliver the product that best adapts to the market.

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Management Contracts & Franchising

By keeping up to date on the latest trends in franchise and management contracts we are able to support our clients’ negotiations, ensuring the most advantageous agreements – the focus shouldn’t be on just the base and incentive fees, it needs to be based on a holistic approach of the agreement and all of the clauses/conditions which can affect long term value for the owner. In the franchise space we work with both franchisees and franchisors – in hotels and foodservice – evaluating packages, negotiating agreements and assisting with roll-out programmes.

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Marketing Planning & Marcomms

We create commercially-sound marketing plans, often working with partners in relevant creative fields. We’re fortunate: our Partners forged their marketing metal in a broadcast/analogue era – learning the fundamentals of strategic marketing: planning, research and insights; segmentation; marketing mix; value propositions, etc – but we’re young, curious and adaptable enough to transcend into the media-fragmentation/social & digital era: so, we understand the need to create and amplify engaging content, integrate an increasing number of channels, listen furiously to users and respond at break-neck pace. Part art, part science, we deliver pragmatic, commercial, ‘sticky’ marketing programmes.

All Our Services

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Service Undertaken

Market Entry Strategies, NPD & Project Feasibility Analysis

Management Contracts & Franchising

Organisation Reviews, Re-organisation & Restructuring

Marketing Planning & Marcomms

Instituto de Turismo de Portugal

Market Entry Strategies, NPD & Project Feasibility Analysis

Management Contracts & Franchising

Organisation Reviews, Re-organisation & Restructuring

Marketing Planning & Marcomms