Jeronimo Martins

A major retailer and distributor in Portugal and Poland, Jeronimo Martins was seeking strategic growth through the food-service channels. Salon prepared a strategic framework for entering the foodservice markets, identifying suitable operators for the client to partner with. Salon initiated negotiations with selected leading franchisors through to successful conclusions and was retained advising on implementation and operational aspects.

Corporate & Brand Strategy

Strategy is a much misunderstood and maligned term. We’re extremely comfortable with it – in all its guises – and we subscribe to the air traffic control model: guiding direction, altitude and pace for client’s businesses and brands. We take a rounded view, incorporating all the C-suite building blocks into our strategies, including funding, pricing and financial pieces; product and operations; the organisation; market context and future market direction; stakeholder needs, etc. It goes without saying that all this is only possible with indepth knowledge of the sector value-chain and the client value-proposition and we pride ourselves on having this commercial capital in spades.

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Market Entry Strategies, NPD & Project Feasibility Analysis

Proper planning and a well-defined market entry strategy based on in-depth market knowledge allows our clients to focus their efforts and resources on those opportunities that offer the greatest returns with the lowest risk. And where new products/concepts are required, you’ll find us creative as well as highly numerate and solid partners to help you deliver the product that best adapts to the market.

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Management Contracts & Franchising

By keeping up to date on the latest trends in franchise and management contracts we are able to support our clients’ negotiations, ensuring the most advantageous agreements – the focus shouldn’t be on just the base and incentive fees, it needs to be based on a holistic approach of the agreement and all of the clauses/conditions which can affect long term value for the owner. In the franchise space we work with both franchisees and franchisors – in hotels and foodservice – evaluating packages, negotiating agreements and assisting with roll-out programmes.

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