The Parsonage Hotel

The Parsonage is a 53 bedroomed country house hotel in a village setting near York. The owners wished to add a spa and leisure suite to keep up with market trends and an initial scheme had been refused planning permission. The location is in Green Belt and a conservation area. Working with a specialist Planning QC and with Planning Consultants, Salon Consulting were commissioned to produce a Business Case that would support the development of a revised scheme in this sensitive site. Planning permission was successfully obtained for the new scheme and the spa has now fulfilled the business and employment objectives. Salon Consulting subsequently assisted the owners in gaining a further planning permission for the conversion and extension of an under-utilised building on the site into a café-bar-brasserie.

Planning Support, Expert Witness & Arbitration

Salon Partners have many years of experience in providing expert input to support other professionals involved in hospitality and tourism related cases. We have worked with Planning Consultants, Solicitors, Barristers, Chartered Accountants and Chartered Surveyors on cases such as planning appeals, rent reviews, valuations, negligence and other forms of commercial disputes. In the planning area, we are often called upon to give early input in to scheme development based on market evidence and to provide a solid business case to accompany an initial application in order to maximise chances of success.

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Market Entry Strategies, NPD & Project Feasibility Analysis

Proper planning and a well-defined market entry strategy based on in-depth market knowledge allows our clients to focus their efforts and resources on those opportunities that offer the greatest returns with the lowest risk. And where new products/concepts are required, you’ll find us creative as well as highly numerate and solid partners to help you deliver the product that best adapts to the market.

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